Abarth Track Package

The Fiat Chrysler Innovation Group tapped Mixer Design to see if there was a compelling way to package a lap timer and cameras for Abarth racing enthusiasts.


Our first step was to acquaint ourselves with weekend racers and Abarth owners. After several visits to Autocross and club racing days, we were able to create personas.

After personas were created and we had a list of needs, we were able to start thinking about technical requirements and system architecture.

Initial concepts for iphone app, embedded UI and desktop editing software were created.